Herb Rhedrick and Breanne Hardison wanted to start a business together doing something that interested them and fueled their creative sides. Engaged in October 2019 and founded Herbin Co. in November 2019; they started styling fedoras to wear for themselves, both being lovers of uniquely styled hats. When wearing their hats, people in passing admired the styles so much that they began buying the hats right off their heads. That's when they knew they had something special. Herb began to learn and perfect the nearly lost art of hatmaking and formed Herbin Co.
Herbin is a phonetic play on words but is also the name of our founder and master milliner Herb Rhedrick. Herb Jr. & Sr. both wore hats from as early as 1963, and between them, there's a collection of over 200 hats.
THE MISSION / VISION.
An Herbin Co. hat is the 'The Highest Form of Self-Expression' telling a personal story about the person wearing it.
At Herbin Co., we desire to celebrate all parts of the urban experience that promote self-expression and empowerment. Urban stories fuel the world's popular culture, so we wanted to take the most authentic of those stories and tell them through our handmade products.
Every hat is handmade to measure, made to order and, no two hats are the same!. Each Herbin is handcrafted in-house, start to finish, with the finest materials and uniquely crafted for each client. It is the relationship that we form with our clients that makes each hat we make for them so personal and unique. Creating our pieces by hand ensures that we deliver our clients the finest quality and attention to detail that they will not get anywhere else.
Each piece is handmade in Atlanta, using ethically sourced materials such as exotic leathers, silk accouterment, rabbit and beaver fur felts. We measure the size and shape of your head, making your hat fit you, and only you.
The "XXX" pattern is our signature, representing the three generations of 'Herbs' along with our Herbin logo branded onto each hat.
- Herb Rhedrick, The Trap Hatter
We play heavily with color, and we want to be known for classic but inventive combinations. We are showing you the world through our urban lens with original designs. I want people wearing these pieces with your Jordan 1's or on your Wedding Day, for your Graduation, or New Year's Eve.
Your HERBIN is your highest form of self-expression.
- Bre Hardison, The Stitch Dr.