A note from Herb, Founder of Herbin Co.

I didn’t grow up in fashion—I grew up around craftsmanship.

My grandfather was a preacher. My father ran a family business. I spent my early years learning how to build, fix, and create with my hands. That foundation shaped how I saw the world—and later, how I’d build this brand.

Herbin started on a flight back from Paris. I pulled out a napkin and sketched the first idea that would one day become our signature silhouette. I didn’t want to build just another fashion label—I wanted to create pieces that hold story, carry energy, and feel like something worth keeping.

At first, i was just in my garage. Teaching myself how to make hats, studying the details, and shipping them out one by one. That same energy still runs through everything we do today. Every Herbin piece is made with intention—from our atelier partners in Paris to our shop in Atlanta to the team that helps bring these ideas to life.

This brand is personal. It's family. It's culture. It's legacy in motion.

So if you’re here, reading this—you’re now part of that story, too.

Welcome to the Co.mmunity.

— Herb